Competing Successfully at Job Faires
Sunday, January 17th, 2010Standing out at a Career Fair can make a difference in your career search. Job Faires are starting to pick up, and Dice is running some nice ones, called Targeted Job Fairs. At a San Jose Area Career Fair in early 2010, 10 companies as showing up, and a major job search company has 82 career faires scheduled for this year across the States.
How do you get to the real interviews at a Career Fair? The competition can be noteworthy, but you can help yourself leap out from the gang with advance preparation. At AA-Careers, we have a simplified six-step process to prepare. Plan to go? Here’s how to prepare:
First, investigate the companies that are going and pick your objectives. Use the web to check out the companies that are there ahead of time. Go to their internet sites and see if they have their jobs listed. Pick a sensible number to go after, and get ready to spend about an hour researching each one. It’s hard to do more than 8 in a day, and three to five is a much more reasonable target. For each company, you want to know: key product lines, recent news, and executive names. Try to see if you know anyone at the target companies. You should end up with a page or two of research for each company/job.
Second, if there are job postings on the web, read them to see what the hiring department is looking for. Create a mapping of your achievements and skills to the demands of the job. Make the terminology match. If the hiring organization calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring company.
Third, create a ‘thumbnail sales pitch’ for each likely company/job combination. Write down a 90 second ‘thumbnail’ that you can repeat verbally depicting why you are a fantastic candidate for that position. You’ll use this in your resume and when you meet the company at the job stall.
Fourth, modify your resume for each position. The objective on your resume should exactly match the position you’re want. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the achievements and skills that most clearly match the job description. Especially at a Career Faire, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be obvious to see that you’re a fit based on your resume.
Fifth, dress and prepare as if you’re doing on-site interviews. Dress nicely and be well groomed. Don’t overdress (this isn’t a date!) and don’t underdress (no jeans or t-shirts, no matter how much you paid for them). Avoid strong cologne or perfume.
Finally, practice your ‘mini-sales-pitch’. Collect your research and the resume for each position – bring a couple of copies for each – and put each in a clearly labeled folder. Keep them in a light briefcase or folio.
Remember to smile, and good hunting!