Developers of the Edinburgh Quay 2 heaved a sigh of relief as the joint venture commercial office complex was sold to the Cordea Savills European Commercial Fund, a Luxembourg-based company, for a whopping £21.1million. The sale of the development, headed by the Edinburgh Quay Ltd., also earned a comfortable profit of 6 per cent proving all reports of investors having lost interest in the project false.

Until now the Edinburgh Quay 2, which many believe to be the largest office complex in the area, has found reputed buyers like Pinsent Masons solicitors and Baker Tilly. Hopes have always been high with the development, with developers expecting that it would help the development of the financial district of Edinburgh out of The Exchange area.

But since the 2007 credit crunch, developers have faced problems in shifting desk space and land, with 20per cent of the Edinburgh Quay 2 area still looking for new arrivals. Currently, it is said that many tenants are toying with the idea of quitting the general area.

Even the complex is located close to the former headquarters of HBOS, before the Lloyds Banking Group moved into the premises.

However, developers have been optimistic and say that the building had many buyers even before they advertised for its sale.

But one commercial property source is not very enthused over the location of the development. According to the source, the Bank of Scotland offices are very close to the complex and the Bank may soon vacate these, making the complex unattractive to clients who do not like vast unoccupied areas near their offices.

Job hunting needs to be thought of as a highly personal, extremely directed marketing operation where you are the product. Your resume is an ad. Your extended network of contacts is your source for job information.

So where does the internet fit in? At AA-Careers, we recently posted a job on a popular job board and got over 600 responses in a week. For a single opening. That’s increased competition for jobs.

Had a strong candidate contacted us ahead of our posting that ad, they could have landed the job before running in to all that competition. How? By knowing someone at our company who became aware of the job prior to posting. Everyone knew about of the job for at least 12 days before it was posted. Who in your network might know of a job that’s coming available soon?

Be sure to check your application matierials carefully! When we did an analysis of the 650 resumes, we found a large number of errors. 63% of the applicants were easily removed with a fast-paced triage process. How? The same way any employer would. By eliminating resumes where the objective didn’t match our position description. By eliminating candidates whose cover letters gave us causes not to employ them, like "I know I’m overqualified but I really need a job". By eliminating prospects whose documents that didn’t open properly. And by rejecting job hunters who didn’t bother to spell check their cover letter and/or resume.

So the great news is that job boards give you a sense of what companies are hiring, and for what kinds of jobs. But once those jobs are posted, the competition is intense. You can still compete, if you have a well thought out resume, designed to appeal directly and clearly to the recruiter. And if you have practiced interviewing – so you don’t stumble at a critical point.

Another issue to be aware of is how easily you can be checked out on the web. As we Googled several job hunters, we ran into some Facebook comments that were in questionable taste. Nothing insane, but enough to tilt our thinking about who to hire.

AA-Careers provides a extensive set of services for Bay Area job seekers, providing our clients a personal career consultant, a managed job hunting campaign, modern tools like a personal website, video, highly targeted resume, and much more. Let us know if we can help you.

Be careful out there, and good hunting!

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If your product is designed to appeal to a broad market place and you want to focus on a very specified country, door to door promotion is a great, low-priced way of contacting your target market.

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There are a number of new methods in which leaflet distribution has been utilised in a governmental capacity. Several of these reasons are as follows. One of the most standard practices of leaflet drops is to supply people with info to counterpunch information that has been delivered by the opponent. The pamphlets can also be applied to threaten people with an assault. This is especially probably in differences of opinion in which ground forces can inform foe parades that they will invade if no follow up action is taken. The leaflets in war situations are often used to encourage the opposition to surrender and if how to go about surrendering without facilitating a retaliation.

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More expansive and educational than a press release, a press kit/room includes a variety of supporting materials from fact sheets to photographs. Their purpose is to provide a media contact with a plentiful source of current and archived information from which stories can be created.

Traditional press kits are usually presented in a custom binder or portfolio with the name, address, phone number and logo of the organization on the cover. On-line press rooms often contains links to pages which may also be reached from other areas of the site. Depending on the industry, most companies use a combination of the two to meet the needs of the press.

It’s important to regularly update press kits.

A press kit can include any or all of the following items:

? “Press releases” are the most common press communication tool. In a press kit, only current releases should be included. On-line you have the luxury of providing a press release archive to assist reporters in developing stories.

? “Backgrounders” may take several different forms and will typically support your position, mission, goals, history and/or track record. Research or article abstracts and fact sheets are two common backgrounder styles.

? A “Fact sheet” provides an “at a glance” bulleted overview of the organization. It is a bullet list of the organization’s activity, key employees, services or products, etc.

? A “Calendar of Events” is self-explanatory.

? “Bio’s” of significant leaders or key players within the organization or, if it’s an event, the celebrity attraction.

? A “Reviewer’s Guide” is important, especially if you are going to have your product included in a round-up with competitive products. It can cover your products strengths and weaknesses against the competition’s in a factual manner. Or it can just cover your company’s technical points.

? Photos can accurately present the impact of your programs and services. Make them interesting, pertinent, and personal. Avoid boring “check passing” events. In a traditional press kit, black and whites can be used in a 3 by 5 or 5 by 7 inch format. Color photos are best provided in a transparency or slide format. For website use, photos should be made available in quickly downloadable compressed .gif, .tiff or .jpeg files.

? Position statements are helpful, particularly if your organization has a political direction.

? A “Quote Sheet” provides five or six significant quotes that are approved for media use. It allows the reporter to flesh out a story without having to interview a lot of people.

? “Brochures and newsletters” provide a reporter with “another look” at your organization. It is typical to include one or more issues of your corporate newsletter in a press kit.

? It is useful to include samples of previously published articles (“clips”) organization or programs to provide credibility and demonstrate the news-worthiness of your organization’s activities. With an on-line press room, you can provide links to the media’s own press page or provide a copy of the article on your own site. If you chose to do the latter, you MUST receive permission to reprint the article.

? Media should always be provided with an easy means with which to contact you. Make sure to include a phone number where they can contact you after business hours.

? Annual reports provide valuable background information.

Remember, the purpose of a press kit is to let the outside world into the inner workings of your organization. Paint a picture. Tell your story. And do it all with your audience’s listening in mind. Speak to their listening. Do they want to see your experience? Are they more interested in finding out your credentials? Or how well known you are in your community? When you are clear on what your audience wants to see from you, you can mix and match the above ingredients for maximum media coverage.

Monikah Ogando is President & CEO of Ogando Associates, Inc., a business consulting and coaching firm that works with start up and expanding businesses to implement action driven and results oriented strategies for profitability and a rewarding company culture. You can reach Monikah by email, monikah@ogandoassociates.com.