Chinese Exports will be in Full Gear For The FIFA World Cup
Friday, June 25th, 2010Heightened publicity efforts enabled companies to supply the majority of premiums, sports and stadium equipment for the World Cup Soccer matches.
China may not be playing at the 19th FIFA World Cup in South Africa, but its presence is widely felt. From the soccer balls used in the competition to the uniforms and various promotional products, the country supplied them all.
Several months before the tournament kicked off, China manufacturers undertook several strong campaigns to attract orders. Companies with strong production and R&D capability began marketing in-house designed soccer equipment and merchandise, including stadium chairs, fan wigs and LED displays. Even in-house brands were carried by some models.
Smaller factories started showing World Cup and other related products on their websites as well as emphasizing their experience in exporting to South Africa to generate interest about the games and fans awareness of their teams gear.
Still, some others took an indirect route and catered to OEM buyers in the EU and the US, supplying them with promotional goods such as the bugles, masks and scarves.
As a result, most of the balls used in the tournament came from an 8,000-worker Taiwan-invested factory in Jiangxi province. Roughly 80% percent of the vuvuzelas or stadium horns are also made in mainland China. Vuvuzelas are a must have for soccer fans.
If you can’t be at the games be sure to check out your teams web site and get your gear, because if you can’t be a pro you can look just like one!